Tips to Increase Instagram Followers on Business Accounts
Getting more followers on business accounts on Instagram can have a meaningful impact on profitability. Whether you’re trying to gain exposure for your brand or create new connections for your business, a larger Instagram following is a valuable commodity. It can help make it easier to attract new followers and brand evangelists, create a group of followers who can provide feedback on products and services, or simply make it easier to spread the reach of your brand. Here are some tips to help increase your business’s Instagram followers:
Create a User-Friendly Profile
When someone visits your Instagram profile, they should be quickly and easily understand what your business is all about. Start by creating a profile picture that clearly demonstrates your brand. This could be a logo, a picture of your business, or someone associated with your business. You’ll also want to create a good bio. This should include a keyword or two that is relevant to your business, as well as a potential call-to-action or statement that will encourage visitors to follow you.
Post Quality and Engaging Content
The quality of content that you post to Instagram will play a big role in the number of followers you are able to attract. You want to post content that is compelling and engaging for your target audience. Avoid simply posting pictures of products and services, as this won’t typically be very engaging for followers. Instead, focus on content that will be interesting, useful, and/or entertaining for your target audience.
Be Consistent
Posting quality and engaging content is important, but it won’t do you much good if you’re not doing it on a consistent basis. You want to create an “Instagram routine” where you post consistent quality posts at least a few times each week. Consider creating a post schedule if you need to stay organized and help you remember to post regularly.
Engage with Your Followers
Engaging with your followers is an important part of increasing your followers on Instagram. This can be done through direct messages, comments, or stories. Respond to comments on your posts, respond to direct messages, and take the time to engage with relevant posts from other users. Doing this will show your followers that you care about them and that you’re interested in growing your following.
Make Use of Hashtags
Hashtags are an important part of growing your Instagram audience. You want to use relevant hashtags to your business in order to attract the right people to your posts. Focus on choosing hashtags that are specific to your business, as this will make it easier to reach the right people. Additionally, you should also use some popular hashtags to help increase the visibility of your posts.
Cross Promote
If you have established presences on other social media platforms, make sure to cross promote your Instagram posts across your other channels. This will help you introduce your Instagram account to people who may not already be following you and can help increase the visibility of your Instagram posts.
Utilize Influencer Marketing
Influencers can be a great way to increase your followers on Instagram. Find influencers in your industry and connect with them. They may be willing to share your posts on their own accounts, or create content detailing why their audience should follow your brand on Instagram.
Advertise on Instagram
Instagram offers a number of advertising options that can be a great way to quickly grow your Instagram audience. You can create ads that target specific people and/or interests, or use Instagram’s automated targeting options to ensure your ads reach the right people. These options can be a great way to quickly increase your followers on Instagram.
Be Patient and Track Your Progress
When it comes to increasing your Instagram followers, it pays to be patient and track your progress. Every action you take should be helping to increase your followers, so have patience and trust in the steps you’re taking and the content you’re posting. Track your follower growth to see how your efforts are paying off and adjust your strategy as needed.
Gaining more followers on Instagram is an important part of growing a successful business, and you want to ensure that you’re doing all that you can to increase your Instagram followers. Utilize the tips and techniques outlined above in order to increase your followers and reach more people with your posts. With patience and dedication, you can start to quickly grow your Instagram following.