Things to Do Before Opening a Salon

8 Important Things to Do Before Opening a Salon 

Opening a salon is an exciting venture but also a large investment. There are many details to consider and tasks to be done before you open the doors. To help organize the process, here is a checklist of eight important steps to go over before opening a salon.

1. Create a Business Plan – Creating a plan before opening your salon will help you navigate the financial elements before launch and while operating. This crucial document should include high-level details such as the type of services offered and pricing, as well as specific processes like financial projections and marketing initiatives. A business plan should also include a timeline for it to be executed.

2. Choose a Location – Choosing a location for your salon requires a thorough assessment. Some details to consider are city regulations, foot traffic, rent or purchase costs, and parking availability. To ensure success, make sure the surroundings are safe and aesthetically pleasing.

3. Obtain Licensing and Supplies – Once you have chosen a location, you should also obtain the necessary licensing and permits required to operate a business in that area. Additionally, review your business plan and make lists of the necessary supplies and products you need to procure. Don’t forget to order operational materials such as pos system, appointment books, salon capes, and holders.

4. Research the Best Vendors – Do your research and find the best suppliers and distributors for necessary items. Consider factors such as cost, quality, customer service, and timeliness for shipments. Your supplier relationships will be essential to your success, so don’t take it lightly.

5. Create a Team – It’s essential to select staff that has a knowledge and passion for the salon services. Take your time to find personnel who fit the culture and vision you have for your business. Additionally, you’ll want to decide if you are hiring independent contractors or full-time employees.

6. Decide on Services and Pricing – It is important to establish services you will offer and the rates you will charge. Develop a list of services and their different levels, as well as the pricing for each option. Additionally, you’ll want to determine discounts, special offers, and add-ons.

7. Promote and Market Your Salon – Once you have all the details worked out, it’s time to spread the word. Traditional advertising is still a great way to reach customers, as are local partnerships. Don’t overlook the power of online marketing either. Invest in a website and make sure you take advantage of all the digital marketing tools at your disposal, such as social media and email blast.

8. Prepare an Opening Day Kit – Make sure you prepare a kit for the opening day. The kit should include all the deliveries that are expected that day from vendors, supplements to add to the kit, such as a few fun items like a themed t-shirt, coupon cards or other incentives. And don’t forget cleaning supplies or a new water filtration system.

Opening a salon is a process that requires planning and preparation. With a detailed plan and structure, you’ll have a better chance at success. Make sure to keep in mind all the tasks needed to be done, such as finding the right location, obtaining licensing and supplies, hiring a team, and preparing an opening day kit. By keeping these eight steps in mind, you’ll be well on your way to opening a successful salon.