Microsoft is Beating Google at Its Own Game
Google’s name is synonymous with the Internet, and much of the company’s success is attributed to its search technology. However, in recent years, Microsoft has come on strong and is increasingly closing the gap on Google’s dominance. Microsoft is now beating Google at its own game, making the software giant a major player in the world of search technology.
The Expansion of Bing
Microsoft has been investing heavily in its search engine, Bing, with the goal of taking on Google’s search engine dominance. As part of this effort, Microsoft is now offering a host of new features and products as part of the Bing brand. This includes offering maps, a shopping engine, and specialized search solutions for different industries such as travel and finance. Microsoft is making a concerted effort to grow its online presence and it’s paying off. Recent figures show that Bing’s share of the search market has reached close to 25%, while Google’s share continues to decline.
Advantage of Microsoft Advertising
Another major factor in why Microsoft is succeeding in its search ambitions is its advertising network. Microsoft’s advertising network is highly effective at delivering relevant ads to users based on their search activity. These ads are often more tailored to the user’s preferences than Google’s and are more likely to generate a click-through. In addition, Microsoft’s ads are significantly cheaper than Google’s, making them more attractive to advertisers. Microsoft is also investing heavily in expanding its EasyAds program, which allows advertisers to create and manage ads through mobile devices. This makes it easier for businesses to reach consumers and saves them time and money.
Benefits to Businesses
Microsoft’s expansion of its search engine offering is also having a big impact on businesses. Businesses of all sizes are able to take advantage of Microsoft’s extensive search engine marketing capabilities. This includes everything from creating effective search campaigns to tracking results and optimizing campaigns. Microsoft’s tools make it easy for businesses to manage their campaigns and maximize their search engine visibility. In addition, Microsoft provides access to its Cortana personal assistant and offers a host of other features that make using their search engine more efficient.
Microsoft Apps
Microsoft has also been investing in expanding its suite of applications for mobile devices. The most popular of these are the Office 365 suite of apps. These apps can be used on both iOS and Android devices, making it easy for businesses to stay productive while on the go. Microsoft is also investing in Machine Learning technology to make its apps even more effective. This technology allows users to search quickly and accurately by connecting related topics.
Competition in Artificial Intelligence
Microsoft is also making moves in the Artificial Intelligence space to compete with Google. Both companies are investing heavily in developing AI technologies to facilitate things like natural language processing and image recognition. Microsoft’s AI-infused bots are already deployed in many applications and the company is working on more advanced versions of these bots. Microsoft is also investing in Knowledge Graphs, which allow users to search for and find information quickly and accurately.
Microsoft is increasingly reminding us of its past successes. The company is now beating Google at its own game, and making a huge impact in the search engine market. Microsoft’s search engine and applications offer businesses many advantages, including effective search engine marketing campaigns and enhanced AI technologies to stay competitive. Microsoft’s investments in its products and services have been paying off and the company shows no signs of slowing down. It will be interesting to see how Google responds in the years to come.
