Douyin, otherwise known as TikTok in some countries, is an Instagram-like Chinese-based social media platform, whose main focus is on short-form videos. It has been rapidly gaining traction among young users who are looking for an alternative platform to share their creativity, thoughts, and experiences. It has been estimated that app downloads from the iOS App Store and Google Play store have surpassed one billion downloads worldwide.
In recent times, makeup artists have been particularly successful on Douyin, promoting their skills and products to more and more users who, in turn, have started to become more interested in cosmetics. This article dives into how makeup experts are making a name for themselves on Douyin and how the platform has become an effective and powerful tool for those in the beauty industry.
What is Douyin?
Douyin is a Chinese-based app that has taken over the internet in Asia and is increasingly becoming popular in other continents. It is the Chinese version of the popular international platform TikTok. On the platform users can upload, share and watch 15-second-long videos which can be further edited or filtered by hashtags.
The Impact of Douyin Makeup on TikTok
Makeup is one of the industries that has been revolutionized by Douyin and more specifically, makeup artists have taken over the platform. Since the launch of Douyin and the increasing number of downloads, makeup artists have been able to reach their audience in ways they never thought was possible, while receiving and growing their following within a short period of time.
How Makeup Influencers Make Money on Douyin
Makeup artists on Douyin tend to make money in various ways. They can generate revenue from ads and sponsorships on the platform, which they get paid for every time they post a sponsored video. They can also earn money through affiliate links when they promote a product or service of their choice, and earn a commission when a follower makes a purchase.
Engagement Boosts from Douyin
Makeup influencers on Douyin benefit from high engagement rates and enjoy steady growth of followers. This is due to the platform’s AI-powered algorithm which picks out trending content and related followers. This allows makeup influencers to target users who might be interested in the content they produce.
Douyin-Specific Features
Many makeup artists on Douyin use a variety of its features to increase their following and engagement. An example of one of its features is the “live streaming” which allows users to start a live video with other Douyin users. This is perfect for makeup Tutorials, providing an interactive way to teach followers the tips and tricks of makeup application. Makeup influencers make the most out of this feature by allowing viewers to ask questions, and by promoting their Services during the live video. Another feature which makeup influencers benefit from is the “story” feature. This feature gives them the chance to engage with their followers in a less official/conversational way and allows them to humanize their brand.
The Impact of Douyin on the Global Beauty Industry
Douyin has been a game-changer within the global beauty industry since its launch. It has been particularly successful in targeting users from the Generation Z, who are continuously seeking innovative ways to learn about makeup products, trends, and the overall culture. This has been disrupting the industry, breaking down cultural boundaries and allowing makeup influencers from all over the world to target and expand their global audience. Additionally, by using new algorithms which make it easier for influencers to target potential customers, this has further helped influencers to excel in the beauty industry.
Douyin has proved to be a powerful tool for makeup influencers and the overall beauty industry. It gives makeup influencers a platform to promote their products and services while growing a global audience. Makeup influencers on the platform have used a variety of the platform’s features to generate revenue, engagement, and most importantly success. Acknowledging all the positives and success of Douyin within the beauty industry, it has become an effective and powerful tool which continues to disrupt the industry worldwide.
